Zumba is a bit of a niche interest so it’s also confusing to market. If you’re a fitness fanatic who needs some advertising advice, you have come to the right place. This article will address all the basics you need to know in order to make your Zumba class the talk of the town.
Introduce A Referral Program
The most convincing source of information is word of mouth. People will always want to do something more when they hear about it from other people. We are programmed to want what others have. This is why you need to incentivize your clients to spread the word around.
Going to the gym is already something that’s more fun with a friend. If you aren’t motivated then your friend will push you to stay active, that’s why fitness friends tend to be more regular. If you offer a discount to people who bring a friend with them, you’d be surprised how many friends will get convinced. Especially if your business is new, a good discount always gets a better response.
You have to remember that Zumba classes thrive off of social life and a sense of community, so use this to your advantage. The more you make this feel like a fun group activity, the better the response will be.
For hesitant students look into offering a demo class. This will also help you filter out people who genuinely want to try it out so that they don’t snag a spot from another interested student.
Remove Barriers To Entry
Zumba is a relatively newer exercise form and not as popular as you would think. And new things tend to make people nervous. Dancing is already a nerve-wracking experience for some people, imagine the idea of dance exercising in front of a group of strangers! This embarrassment might stop a lot of interested people from registering. In fact, a lot of people might not even know what Zumba is.
These barriers to entry need one thing to get resolved: awareness. You need to tell people that your class is a safe space, for both newbies and the experienced. You also need to make sure your class is educational; ready to teach people who are hesitant to step out of their comfort zone. Your social media and marketing tactics will be the channels to achieve this (we will get into that next).
Maximize On Your Instagram
Social media is your most valuable tool to market your classes (it essentially costs nothing).
Look into collaborating with your local fitness influencers. Invite them as guests to your initial classes or maybe even give them free membership in exchange for some regular content. Their followers will love to be a part of their favorite influencer’s Zumba class!
Your social media persona needs to be reflective of your trainers’ and your brand personality. Your themes need to be consistent because that shows credibility. Host some live session workouts to give a sneak peek of your gym’s vibe, post-Q-and-A sessions on your stories to address people’s concerns, and give some home workout tips so people can break out of their shells slowly.
And most importantly, make sure your graphics and post designs are professional. You can use online fitness poster templates to avoid the hassle of designing your own from scratch. Even your fitness newsletters, meal plans, and workout schedules can be made ten times more appealing with free online resources.
Newsletters And Reminders
A lot of your customers are working people with busy schedules, so newsletters will let them plan in advance.
But you have to be smart with the newsletter too and design different variants for different audiences. Of course, a newbie might not be interested in the same routines as an experienced person. Cater to these preferences and make sure everyone feels included.
SMS reminders are also a low-cost marketing tactic that will probably save you from losing many forgetful customers. As we said, working-class adults are very caught up in their busy lives, and going to the gym can easily skip their minds. Try sending cleverly timed reminder texts. For example, send a text the night before the class, so people who might be joining after work can remember to pack their gym wear. You’ve got to put yourself in their shoes and think.
Wrapping It Up
These tips are just to get things started, as you go you will figure out which tactics get a better response from your audience. Most importantly, stay focused on providing an experience that will make them keep coming.
If your class is as great as you want it to be, your customers will do most of the marketing for you!