Kolkata, September 10, 2025 – Birla Tyres has officially announced its recent partnership with the DP World Asia Cup 2025. As the tyre giant becomes the Official Tyre Partner of the tournament, both cricket fans and automobile enthusiasts feel equally excited.
With this collaboration, Birla Tyres reached a major milestone as it strives to mix the dynamic nature of cricket with engineering precision and service. This way, the brand is planning to connect with millions of cricket fans across Asia.
In fact, the purpose of this partnership is a lot more than mere branding. Birla Tyres believes that it shares common values with those of cricket. It is about speed, strategy, and endurance. As fans prepare themselves for experiencing the tournament, Birla Tyres is trying to keep up the excitement both on and off the pitch.
Birla Tyres Partners with DP World Asia Cup 2025
With a historical move to cement its position in the tyre industry, Birla Tyres is striving to focus on lifestyle and sports marketing. That is why the partnership with the DP World Asia Cup 2025 is so significant. Moreover, this collaboration will enable Birla Tyres to promote its brand across various platforms, including stadiums, digital media, TV advertisements, and social media.
In addition to that, this partnership is a win-win for both partners. Some of the major focuses for both partners are co-branded campaigns, product showcases, and more interaction with fans. Here, the sole objective is to bring fans close to the brand with the help of the tournament.
What Is the DP World Asia Cup?
The DP World Asia Cup 2025 is going to be a major cricketing tournament on the continent. This is because some of the biggest teams in Asia will face each other in Dubai. Some of the biggest cricketing teams include India, Pakistan, Afghanistan, Bangladesh, and Sri Lanka. Hence, there will be emotion, unforgettable moments, new records, and tense matches.
In addition to that, millions of fans from across the world will tune in to the tournament as they experience some of the rival teams of the cricketing world play against each other. Birla Tyres wants to tap into this opportunity to improve its engagement and visibility. Hence, they will be able to connect with passionate and diverse cricket fans.
Why Is It a Strategic Partnership?
The partnership is strategic for both Birla Tyres and the DP World Asia Cup in the first place. While the tournament gets its Official Tyre Partner, Birla Tyres gets the chance to reach out
to the massive number of cricket fans across Asia. This way, the brand will be able to align itself with one of the biggest sporting events on the continent.
Mr. Anurag Choudhary (CEO & CMD of Himadri Clean Energy Ltd.) feels the partnership will be extremely beneficial for the tyre giant. He stated, “Becoming the Official Tyre Partner of the DP World Asia Cup 2025 is a proud moment for all of us at Birla Tyres. Cricket is more than a sport; it is an emotion that unites millions of people.”
In addition to that, Birla Tyres can also tap into digital platforms with this partnership. This will allow them to create immersive experiences for cricket fans and automotive enthusiasts.
About Birla Tyres
Birla Tyres is one of the biggest tyre brands in India and has been operating since 1991. In fact, it has a good reputation for producing durable and high-performance tyres. In general, the brand caters to vehicles in the passenger, commercial, and agricultural segments.
Moreover, for over three decades, Birla Tyres has been focusing a lot on customer satisfaction, R&D, innovation, and sustainability. This way, it focuses on keeping up with changing times and reaching out to more customers.
